In a land of opportunity, the race for diversification can be run quite quickly. Mergers, takeovers or recruitment drives all present fast ways to deliver a ‘diversified’ offering to the market. But for ECM, it’s well and truly a case of steady strategic planning wins the race.
Founded on their electrical and instrumentation expertise, the company now boasts two supplementary key divisions – Engineering, Procurement & Construction (EPC) and Services & Infrastructure (S&I). In addition, the company has also commenced operations in QLD.
“The board made a decision some time ago to diversify our offering,” said Ryan Weeks, General Manager, EPC. “We knew that to retain our key operating strengths and overall culture, we had to diversify from within. This required a major business restructure, backed by a long-term strategic plan that guided the right people into the right roles.”
This extensive process has resulted in ECM’s impressive management team who work together to deliver a seamless ‘whole of lifecycle’ solution to existing and new clients.
“Our E&I capabilities continue to form the successful foundations for our diversification,” said Carl van Zijl, S&I General Manager. “Through our new EPC division, we offer the total turnkey construction service - fabrication, supply and build. This is complemented by our S&I division, which provides complete, multi-disciplined maintenance and infrastructure solutions.”
“The advantage of our diversity is that we lessen client’s administration burdens, there are no competing priorities and we are more cost effective through a combined management structure,” said Mr Weeks.
ECM’s new diversified scope is attracting a great deal of interest from the market, particularly in QLD where ECM has recently expanded.
“The demand for another player in QLD’s mid-top tier E&I market was enormous,” stated Shaun Marshall, Eastern Regional Manager. “We opened the office in November, won our first project in December and are pre-qualified for many other projects – the market demand is strong.
“Much of our success in QLD comes from the fact that we’ve taken our people and culture over there; not simply acquired completely new staff and property and put our sign on the door. Being originally from QLD, I was able to move back from Perth to lead the team.”
Certainly, ECM’s culture and expertise has been a main driver in clients embracing their new diversified structure, especially considering the unique growth trajectory of the business. “Clients who’ve previously utilised our E&I services are now engaging us to complete EPC projects.
They’ve come to appreciate our core skills in project and construction management and know that we can apply it to our broader scope of technical services,” said Mr Weeks.
After much strategic planning and restructuring, ECM is ready to make an even bigger mark in the local and national landscape. “We were very wary of not presenting a diversified front until we were absolutely ready,” said Darryl Oldfield, Executive Director. “We’ve now got the right people at the top and are more than ready for growth.”
WA Business News